... From Midday BST Thurday 2nd July.
Tuesday, 31 July 2012
Thursday, 26 July 2012
Monday, 23 July 2012
THE OLYMPICS
Not sure if I'm even allowed to write THAT word here on our blog without my door getting kicked in and being forced to remove THAT word.
But hey. We're official! As I mentioned once before, it's amazing what you can do with a "generic" character.
You can see more here: Generic Collaboration
You will note that further down the page there is a comment from our illustrious leader.
If I'm not mistaken it roughly translates like this:
“Working on the character design for the Glaceau Vitamin Water campaign was a very interesting project. We felt it was important that we use a design that would adequately convey the essence of the product. We chose our Amos Generic Character as we felt it possessed all the necessary qualities. By dressing it in the uniform of a London Horse Guard we were able to create a perfect symbol encapsulating what it means for the the Olympics to be held in London. We also felt that the Amos Generic Character would be a worthy illustrated ambassador for Glaceau Vitamin Water.”
Now that is special...
But hey. We're official! As I mentioned once before, it's amazing what you can do with a "generic" character.
You can see more here: Generic Collaboration
You will note that further down the page there is a comment from our illustrious leader.
If I'm not mistaken it roughly translates like this:
“Working on the character design for the Glaceau Vitamin Water campaign was a very interesting project. We felt it was important that we use a design that would adequately convey the essence of the product. We chose our Amos Generic Character as we felt it possessed all the necessary qualities. By dressing it in the uniform of a London Horse Guard we were able to create a perfect symbol encapsulating what it means for the the Olympics to be held in London. We also felt that the Amos Generic Character would be a worthy illustrated ambassador for Glaceau Vitamin Water.”
Now that is special...
Tuesday, 17 July 2012
Announcement
As you may already know 2012 marks 10 years since the creation of Amos. We decided we would celebrate this important anniversary in two ways.
For the first we have created the Amos Generic Character
Brand. Over the course of 2012 we have been using our Generic Character for a
variety of collaborative projects, intended to emphasise its generic qualities.
This culminated in the opening of the Amos Generic Character Brand Shop in
Tokyo at the end of June. Open for five days only consumers were able to browse
a selection of products all of which featured the Generic Character. The
majority of these were produced by our partners in Japan, in limited quantity,
specifically for this event and for sale in the Amos online stores in Japan and
Europe. From July 27th
it will be possible to buy a selection of these imported products from
www.store.amostoys.com. This will include the Generic Character vinyl figure,
the Generic Character Alphabet Book, and a very limited Generic Character B2
size screen print (already sold out in Japan). Signed up store customers will
receive more information by email in the near future.
The second way we’ve decided to celebrate our 10-year
anniversary is to make the Amos Generic Character Brand our last ever Amos
project. These will be the final products to have been made by Amos and our
partners. When we started Amos in 2002 we discussed the idea of giving it a
limited life span. Now we are in 2012 we feel that the project has reached as
far as we want to take it. We are proud of what we’ve achieved over the last 10
years and we feel the Amos Generic Character Brand is a perfect way to add a
full stop to what we’ve accomplished. We will update the website and blog in
due course but in the meantime we would like to thank everyone that has
contributed and worked with us, and of course everyone who has bought Amos
products, past and present, and so supported us on our adventure.
Cheers and here’s to the future!
Monday, 16 July 2012
Wednesday, 11 July 2012
Tuesday, 10 July 2012
R n R in Tokyo
James and I took a day off during our recent trip to Tokyo and we head out to the very edges of the metropolitan area for a moderate day's hiking on Mount Mitake (elevation 929m). There's a wonderful shrine at the summit which was shrouded in mist the day we walked up. And for those averse to the exercise, there's also a cable car to the top.
Once up on the slopes there are great day hikes to various surrounding peaks, through forests, and along streams with waterfalls. The cloud was low on the hillside when we were there but apparently on clear days there are killer views of Tokyo and its environs.
We thoroughly recommend the area to anyone visiting Tokyo for a while, who may want to escape the concrete and lights. It's easily accessible, within 2 hours from the centre of the city using the local JR line rail service. Well worth the effort.
The Joy of Generic
Look what you can do with a Generic Character if you dress it in a London Horse-Guard's uniform.
Monday, 9 July 2012
Thank you One Gram
Ken for backing the project, Teru for his guidance, Akiko for her late night email translations, and everyone else at One Gram, the best working partner anyone could wish for.
And extra special thanks to Yoshihiko Sakata without whose help this could never have happened. He's an absolute hero and we are very grateful for all his hard work. The space was perfect, the product excellent, the shop looked amazing, and Friday's reception was killer. Yoshihiko Sakata, we salute you!
Monday, 2 July 2012
Amos Generic Character Alphabet Book
A4, offset print, perfect bound. Edition of 250.
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