As you may already know 2012 marks 10 years since the creation of Amos. We decided we would celebrate this important anniversary in two ways.
For the first we have created the Amos Generic Character Brand. Over the course of 2012 we have been using our Generic Character for a variety of collaborative projects, intended to emphasise its generic qualities. This culminated in the opening of the Amos Generic Character Brand Shop in Tokyo at the end of June. Open for five days only consumers were able to browse a selection of products all of which featured the Generic Character. The majority of these were produced by our partners in Japan, in limited quantity, specifically for this event and for sale in the Amos online stores in Japan and Europe. From July 27th it will be possible to buy a selection of these imported products from www.store.amostoys.com. This will include the Generic Character vinyl figure, the Generic Character Alphabet Book, and a very limited Generic Character B2 size screen print (already sold out in Japan). Signed up store customers will receive more information by email in the near future.
The second way we’ve decided to celebrate our 10-year anniversary is to make the Amos Generic Character Brand our last ever Amos project. These will be the final products to have been made by Amos and our partners. When we started Amos in 2002 we discussed the idea of giving it a limited life span. Now we are in 2012 we feel that the project has reached as far as we want to take it. We are proud of what we’ve achieved over the last 10 years and we feel the Amos Generic Character Brand is a perfect way to add a full stop to what we’ve accomplished. We will update the website and blog in due course but in the meantime we would like to thank everyone that has contributed and worked with us, and of course everyone who has bought Amos products, past and present, and so supported us on our adventure.
Cheers and here’s to the future!